Leading makeup artist. One of the world’s leading makeup artists and a top executive in the cosmetics business wanted to launch a makeup brand with a unique angle. They had deep industry knowledge, but had never planned a business from scratch, without the resources of a big company behind them. I worked closely with the founders and their advisors to develop a business plan pitch deck and a financial model. I also helped them set a valuation, and prepared them to pitch to investors.

Hedge fund software. The client spent two years building sophisticated software for a leading hedge fund. When the fund decreased in size to the point where they no longer needed him full time, he started a business providing software for other hedge funds. I helped him conduct research and analysis, and devise a strategy and go-to-market plan. I worked with him to create a 1 page synopsis, a business plan pitch deck, and a financial model. I also introduced him to several potential partners and investors.

Global consumer brand. This brand is the leader in their market, but their web presence needed an overhaul. I led a team that developed a new strategy for their website. We studied the competitive space, researched consumer needs, and assessed the brand’s goals and resources. We identified an opportunity to create a highly profitable digital business, taking advantage of a gap in the digital market, and using one of the brand’s huge, untapped resources. Deliverables included a business plan and financial model.